REVERT TECHNOLOGIES
For Revert, the challenge was to evolve from their initial brand identity into a newly focused, technology-driven brand, positioned to compete against much larger competitors with more specialized offerings. By adding “Technologies” to their name, they are now poised to occupy a distinct space in the minds of their customers.
The logo symbolically represents the transfer of energy, featuring two nuanced capital letter “R”s and a red line indicating the stopping or control of energy flow, aligning with their mission of managing energy consumption effectively.
HOUSEFACTS
HouseFacts is an equity-funded product in development, created to solve a specific problem for homeowners and address a gap in the marketplace.
More information will be available when the product launches.
The brand identity needs to embody a sense of approachable and non-threatening simplicity, reflecting the inherent ease and user-friendliness of the product.
CENTERBOARD
With a new name, strategy, identity, and expression, Centerboard is a rebrand of a market leader in the logistics industry, aiming to create distance between themselves and an increasingly competitive landscape. In a traditionally paper-based industry, it was crucial that this new brand telegraphed technological acumen, signaling a shift toward modern, tech-driven solutions.
The dashes in the logo represent the lines in the middle of a highway, reinforcing the connection to movement and logistics.
MORNINGSTAR
Morningstar is the brand you encounter everywhere without realizing it. Chances are, you interact with Morningstar data more often than you think. Their financial intelligence and ratings systems serve as the backbone of countless financial products. Over time, however, their product architecture had grown unwieldy, lacking structure and creating confusion both internally and externally.
The challenge was to create a sub-brand system that aligned business units to be distinct yet coordinated with the primary Morningstar brand, bringing clarity to their structure without losing cohesion.
