I’m a brand designer helping smart, complicated businesses build brands people understand.

Based in Glen Ellyn, a Chicago suburb, I help B2B companies and civic organizations become clear, consistent, and credible, using the process of a large agency with the scale, speed, and focus of one experienced designer.

Background

I've spent my career in brand design, working at agencies of every size and running my own small studio with partners. Along the way I've developed brands for organizations of all sizes, including Google, GE, and Mack Trucks, among many others.

Working alongside strategists, writers, and designers, I learned what makes the big-agency model work. I've distilled it into a process one experienced designer can lead, so smaller organizations get the same thinking at a scale they can afford.

How I work

I dig into the details and focus on what makes you unique. You'll see the work take shape, understand the thinking behind it, and have a voice in the decisions that move it forward.

That's the thinking behind Clear Brand: five steps (Clarify, Locate, Explore, Assemble, Release), about ten weeks, and a clear way of working together. No unnecessary meetings, no mystery about what's happening, and no surprises at the finish line. View Clear Brand

Working together

Pricing shouldn’t be a mystery, so here’s a baseline to give you a feel for things before we talk. Every project is a little different, and I’m happy to work out what fits yours.

Clear Brand - $12,000 +

This is the process for organizations that have outgrown or are starting their brand: This complete brand process typically takes about 10 weeks, and the scope scales with the guidelines you need, from the essentials to a complete system.

Embedded – Hourly Rate

I work as part of your agency or in-house team. These setups tend to be flexible and a little unpredictable, and I’m completely comfortable with that. Just bring me in where you need help.

Brand Sprint – $3,000 +

In and out, aimed at one specific brand need. We figure out what needs fixing, make a plan, and design the solution.

Who I’m a good fit for

Companies that want agency-level thinking without agency overhead. I bring strategic brand thinking and a systems approach to design, so you get the work of a brand studio with more focus, fewer layers, and faster turnaround.