The Clear Brand
Complicated companies need brands people get right away. My five-step process starts with strategy, so every design decision has a reason behind it, and ends with a brand your team knows how to use.
Clarify
Strategy first, then design.
Before any design work starts, we get on the same page. You'll do some quick pre-work on competitors, brands you admire, what's wrong with your brand today, and what success looks like. Then we meet for a workshop to define who you're talking to, what you believe, what you stand against, and the personality your brand should have. I come back with a distilled strategy and a short brand manifesto. That becomes the foundation for everything that follows.
Includes 1 round of revisions
Timeline: 1 to 2 weeks.
Locate
Locate the brand world before designing it.
I build three visual territories, each a different direction for your logo, color, typography, and imagery. They're built fast, with momentum over perfection, because the goal is to react and choose, not to judge finished work. Seeing them side by side shows quickly what feels right and what doesn't.
Includes 1 round of revisions
Timeline: 1 to 2 weeks.
Explore
Choose from three crafted brand design directions.
Each direction is built from the approved strategy and territory, with its own logo and its own take on color, typography, and imagery. You'll see each one in real-world mockups, so you choose based on how it works, not how it looks on a blank page
Includes 2 round of revisions
Timeline: 2 weeks.
Assemble
Build production-ready files.
Once you've picked a direction, I build the production files: a pixel-perfect logo suite in modern formats and color codes validated for accessibility. If your brand needs licensed fonts or imagery, you'll see those costs up front for approval, before anything is bought.
Timeline: 2 weeks.
Release
Hand over the keys.
Your guidelines are sized to how your team works, from a 10-page essentials guide to a 100+ page system for more complex brands. You get every logo file, color swatch, and image, plus a recorded walkthrough of the guidelines so your team can pick it up and run.
Timeline: 2 weeks.