CME Group
Event Contracts Campaign

In the heavily regulated world of futures trading, introducing new products isn’t a common occurrence. When CME Group launched Event Contracts, it created a way for a new wave of traders to participate. Influenced by online experiences that are immediate, simple, and low-commitment, these traders were drawn to yes-or-no interactions. They needed to know that even in a traditional space, there was finally a way in.

Split screen with green top and blue bottom for CME Group Event Contracts
Illustration of balanced seesaw with stacked cubes and bars, labeled "CME Group," against a yellow-green grid background CME Group Event Contracts
Illustration of an oil pump jack with CME Group logo, in green and yellow color scheme CME Group Event Contracts
Abstract grid pattern with CME Group logo. Upper section in green, lower section in blue, some diagonal lines CME Group Event Contracts
CME Group logo on a green and blue grid background

Intuitive Surgical

Intuitive Surgical, inventors of robotic and remote surgery, serves multiple audiences with competing priorities. This campaign speaks to surgeons, hospital administrators, patients, internal teams, and even Wall Street. It proudly proclaims that with their approach to minimally invasive surgery, everything begins at the point of possibility

Intuitive Surgical black banner ad
Intuitive Surgical blue banner ad
Animated skeleton with a pumpkin head dancing on a white background.
Open book spreads showcasing medical technology and design concepts. The top images depict abstract data visualizations and text, while the bottom images feature a medical professional and surgical robotics for Intuitive Surgical
Intuitive Surgical robot with multiple articulated arms displayed against a dark background.
Intuitive Surgical medical robotic equipment with adjustable robotic arm and monitors against a dark background.
Two Intuitive Surgical brand posters side by side, blue and black, featuring abstract designs and text about offerings and brand attributes.

Google Retail Training at Home Depot

A major initiative for Google is training retail sales associates to effectively sell their products. In this case, the focus was on helping Home Depot associates understand Google Assistant, Nest, and other Google home products. The program involved developing materials that served a dual purpose: acting as training tools for associates while also functioning as customer-facing sales enablement resources.

Person holding a white tote bag with "Growing Savings" printed on it, standing in front of green foliage for Google
Collage showing Google Nest energy-saving products, a paper tree display, The Home Depot apron, and small plant sprouts in a pot.

Google Retail Sales Enablement at Target

The challenge for this retail enablement initiative was equipping in-store Googlers to conduct sales demos of Google Assistant—without access to electricity, Wi-Fi, or a working product. The solution involved creating magnetic home-use case scenarios that allowed sales staff to walk customers through demo scenarios. This approach demonstrated how Google Assistant could enhance various aspects of their home in a clear and engaging way.

Display of Google Home and Google Home Mini devices with informative stands and diagrams showing their functionalities.
Illustration of a smart home with various rooms featuring people interacting with Google smart devices. Each room displays different activities, highlighting the integration of technology in everyday life. The text "Hey Google, what can you do?" is displayed.
Illustration of a smart home showing various Google Assistant commands for different activities in rooms, including playing music, controlling lights, showing YouTube on TV, converting measurements, and adjusting home settings.
Illustration of a home with multiple rooms and people. A hand holds a speech bubble saying, 'Play my pre-party playlist on all speakers.'

Google Ads Direct Mail

The challenge for this project was to target prospective Google Ads customers offline with engaging direct mail. The goal was to create a memorable touchpoint that would arrive ahead of an in-person visit from a sales associate. The solution featured a custom magnet and dimensional direct mail, designed to capture attention and set the stage for the meeting.

Google Ads promotional card with a wooden U-shaped magnet and the text 'Attract the leads you want.'
Smiling person looking at smartphone with text "Avoid the costs you don't" for Google Ads.
Hand holding a red and wooden magnet next to a Google Ads sign with the text "Attract the leads you want."
Marketing brochure detailing Google Ads' Similar Audiences feature. Left page highlights benefits of finding new leads using similar audiences. Right page shows infographic with statistics and illustrations of diverse individuals. Includes text and a graphic representing audience segmentation and targeting.

Jazz Fest

Occasionally, I write and design—like these ads created for Jazz Fest.

Indy Jazz Fest poster featuring black and white image of hands playing a piano and text promoting the event from June 18-20. Includes phrases like "Syncopation. Melody. Rhythm. Beef Kabobs." and indicates more than 40 performers.
Indy Jazz Fest 2004 promotional poster featuring a person singing into a vintage microphone, with event dates June 18-20, and mentions of over 40 national and local jazz artists. Kroger is a sponsor, and the event location is Downtown at Military Park and IUPUI Library Lawn.
Black and white flyer for Indy Jazz Fest with a saxophonist playing on the left. Text includes event dates, June 18-20, and a slogan about jazz music. Additional text highlights over 40 national and local artists. Contact information and festival logo are also visible.

Mack Trucks

As part of a multi-year agency of record role for Mack Trucks, I led teams across a diverse range of assignments. Here are just a few examples of the many ads created during that time.

Magazine ad featuring a man in work clothes holding gloves, with a list of phrases crossed out and a Mack Trucks logo.
Magazine ad featuring a truck driver and text promoting Mack Trucks with motivational phrases.
Magazine ad featuring a Mack truck with text "Runs like a Mack. Feels like home." and additional promotional content about Mack Trucks.

Mack Trucks Brand Launch

When it came time to reintroduce the revitalized Mack Trucks brand, we threw a party—where else but in Vegas? We invited the world’s press to join in celebrating the resurgence of this proud American icon.

Nighttime event with "BORN READY" projected on building at World Market Center in Las Vegas for Mack Trucks
Outdoor event with Mack Trucks logo, projection screen, and colorful lighting displays.
Nighttime view of the Las Vegas cityscape, featuring the illuminated World Market Center building and a gathering of people outside a modern venue with food trucks for Mack Trucks

Mack Trucks Targeted Direct Mail

As part of a hyper-targeted lead campaign to secure meetings ahead of an industry trade show, we had a sign painter hand-paint hundreds of construction company leaders’ names onto hardhats. These custom helmets were available for pickup at the Mack Trucks booth—prospects simply needed to schedule a time to claim theirs.

Three black hard hats with custom lettering: one says 'Born Ready', one says 'AHM' with the name 'Paul', and the third says 'Landmark' with the name 'Keith'. Each hat features decorative designs. White background for Mack Trucks
Close-up of a motorcycle helmet with stylized text design including the words 'READY MIX' in white and gold lettering for Mack Trucks
Close-up of a black helmet with Mack branding and a stylized bulldog logo for Mack Trucks

Mack Trucks Tradeshow Activation

At the industry’s largest highway trucking trade show, we launched the new Mack Trucks brand with a series of bold and unforgettable experiences. Talented artists from Miami Ink performed live tattooing in the Mack Trucks booth, turning it into a spectacle for everyone to watch.

We also hosted rock and country concerts on a stage built atop a Mack truck, creating a high-energy centerpiece that celebrated the brand’s power and presence.

Tattoo artist applying a Mack Trucks tattoo on a man's arm
Tattoo artist working on a script tattoo on a person's forearm, with gloved hands.
Live band performing on stage at a trade show with audience taking photos; "MACK" logo displayed above stage.

Steak ‘N Shake

Believe it or not, Steak ’n Shake was once a fantastic restaurant that perfectly balanced nostalgia with modern charm.

Steakburger and fries advertisement with historical photos and description of the original steakburger from Steak 'n Shake.
Advertisement featuring vanilla, chocolate, and strawberry milkshakes with cream and a cherry on top, highlighting real milk as an ingredient. Includes vintage Steak 'n Shake photos and logo. Text emphasizes the authentic use of milk in their milkshakes."

Indianapolis Indians

Season ticket campaign

Billboard advertisement featuring the Indianapolis Indians baseball team with a player swinging a bat and text reading "Free home run balls. Who wants one?"

MCl Brand Launch

To celebrate the launch of the new MCL Restaurant & Bakery brand, we added a personal touch by secretly asking every employee with a business card to write down their four favorite menu items. These handwritten favorites were scanned and printed on the back of their cards, creating a memorable moment during the internal brand launch.

Collection of handwritten recipe cards with various dishes including teriyaki pork chop, Bavarian chocolate pie, chicken parmesan, and blueberry pie, along with an MCL Restaurant & Bakery business card for Jesse Feil, highlighting contact info and location in Indianapolis, IN.