GOOGLE RETAIL TRAINING AT
HOME DEPOT
A major initiative for Google is training retail sales associates to effectively sell their products. In this case, the focus was on helping Home Depot associates understand Google Assistant, Nest, and other Google home products. The program involved developing materials that served a dual purpose: acting as training tools for associates while also functioning as customer-facing sales enablement resources.
GOOGLE RETAIL SALES ENABLEMENT AT TARGET
The challenge for this retail enablement initiative was equipping in-store Googlers to conduct sales demos of Google Assistant—without access to electricity, Wi-Fi, or a working product. The solution involved creating magnetic home-use case scenarios that allowed sales staff to walk customers through demo scenarios. This approach demonstrated how Google Assistant could enhance various aspects of their home in a clear and engaging way.
GOOGLE ADS DIRECT MAIL
The challenge for this project was to target prospective Google Ads customers offline with engaging direct mail. The goal was to create a memorable touchpoint that would arrive ahead of an in-person visit from a sales associate. The solution featured a custom magnet and dimensional direct mail, designed to capture attention and set the stage for the meeting.
GOOGLE ADS DIRECT MAIL
This was the second direct mail piece sent to prospective Google Ads customers as part of an integrated campaign. It featured a shopping bag design that highlighted the benefits of Google Ads for retailers experiencing a decline in customer engagement.
JAZZ FEST
Occasionally, I write and design—like these ads created for Jazz Fest.
MACK TRUCKS
As part of a multi-year agency of record role for Mack Trucks, I led teams across a diverse range of assignments. Here are just a few examples of the many ads created during that time.
MACK TRUCKS BRAND LAUNCH
When it came time to reintroduce the revitalized Mack Trucks brand, we threw a party—where else but in Vegas? We invited the world’s press to join in celebrating the resurgence of this proud American icon.
MACK TRUCKS
TARGETED DIRECT MAIL
As part of a hyper-targeted lead campaign to secure meetings ahead of an industry trade show, we had a sign painter hand-paint hundreds of construction company leaders’ names onto hardhats. These custom helmets were available for pickup at the Mack Trucks booth—prospects simply needed to schedule a time to claim theirs.
MACK TRUCKS
TRADESHOW ACTIVATION
At the industry’s largest highway trucking trade show, we launched the new Mack Trucks brand with a series of bold and unforgettable experiences. Talented artists from Miami Ink performed live tattooing in the Mack Trucks booth, turning it into a spectacle for everyone to watch.
We also hosted rock and country concerts on a stage built atop a Mack truck, creating a high-energy centerpiece that celebrated the brand’s power and presence.
INDIANAPOLIS INDIANS
Season ticket campaign
MCL NEW BRAND LAUNCH
To celebrate the launch of the new MCL Restaurant & Bakery brand, we added a personal touch by secretly asking every employee with a business card to write down their four favorite menu items. These handwritten favorites were scanned and printed on the back of their cards, creating a memorable moment during the internal brand launch.
To highlight the renewed emphasis on the bakery, we replaced traditional plastic table tents with hundreds of custom miniature rolling pins, turning a simple functional item into a charming brand statement.
STEAK ‘N SHAKE
Believe it or not, Steak ’n Shake was once a fantastic restaurant that perfectly balanced nostalgia with modern charm.
