Creative director + Brand designer
Matt Ganser
I'm the pizza-slice-shape where Brand Design,
Systems Thinking, and Activation intersect.
Mack Trucks
Moringstar
Camp Donuts
Indianapolis Indians
Intuitive Surgical
Centerboard
Jazz Fest
Windstream Enterprise
Marvin Windows
Happy Days
Indianapolis Public Library
I think in brand—how they present themselves to the world, how they speak, sound, smell. I put in the work to know what they stand for, what they stand against, what they enable, and what value they bring.
Brand Design and
marketing activation
Additional advertising
Examples of work through the years
Additional design
Examples of work through the years
Inspiration
Some of what inspires me
Art
Collections of my art for sale
Expertise
Creative Direction
Encourages exploration, guides effort, and makes decisions allowing teams to succeed
Brand and competitive audit
Identifies areas of weakness and opportunity
Brand expression
Creates distinctive brand systems
Brand guideline development
Creates easy-to-comprehend brand system guidance
Systems thinking
Anticipates and considers the lasting impact of individual design decisions that define brands
Conceptual development
Develops ideas to solve specific marketing challenges
Marketing development
Extends conceptual ideas into multi-channel executions
Presenting work
Facilitates and curates work from multiple disciplines into verbal and written presentations
Collaboration
Coordinates and partners with other disciplines
Interviewing, hiring and mentoring
Identifies the unique attributes of designers of all levels to match specific job opportunities and guiding their career journey
Performance reviews
Evaluates designers with quartlery check-ins, yearly reviews and monitoring performance goals
Project management
Tracks deliverables and anticipates challenges
Project scoping
Plans and defines the effort required to staff upcoming projects
Design resourcing
Forecasts and allocates designers against current and future deadlines
Current
Freelance and consulting for brands and agencies
Formerly
Highdive/Freelance
Axial1/Freelance
The Indelible/Freelance
DeSantis Breindel/Freelance
VSA Partners, Chicago
Foundry
Publicis
Young & Laramore
MARC USA
Miller Brooks
Awards and recognized
Communication Arts
Designing Brand Identity v.2
Under Consideration/Brand new
How
Print Regional Design Annual
American Advertising Awards
Graphis
Upper and Lowercase
Chicago Tribune
Inc.
Adweek
Brandweek